ChewsWise Blog

ChewsWise Blog

Japanese Women Don't Get Fat

A couple of years ago, Mireille Guiliano, in French Women Don’t Get Fat, explained just how French women manage to enjoy food without gaining weight. Needless to say, it was a runaway bestseller.  Well, French women are not alone. Just take a walk through Tokyo.

I have not seen one obese person in Japan. I have seen very few overweight people. And the Japanese are not jogging down the streets, or pumping iron. They also do not eschew sweets, carbs, ice cream, fried foods, cheese, alcohol or meat. There are also copious amounts of snack foods, most of them sweet and salty, and outrageous versions of western desserts, often piled with gobs of cream-like substances.

But these foods are eaten sparingly. When we sit down to a meal, there are a minimum of two veggie dishes, usually greens. Often these dishes are accompanied by two or three types of pickles - again vegetables. Often soup. Then, of course, rice, served up with nearly every meal. And a bit of protein, though not necessarily meat. More likely grilled fish, or a bit of fresh tofu, served up in bowls, with a bit of ginger, scallions and shoyu. The meat or fish portions are also quite small -  a serving the size of your palm would be on the large side. And that’s pretty much it.

Here's a picture of a quick lunch I got at a department store, as an example, with miso soup, barley rice, sweet fried chicken, a tofu veggie burger with sauce, salad and pickles.

Lunch
So, am I, at nearly 6 feet, not going hungry? No. I definitely eat more than my Japanese cousins but I’m not going hungry. All I really do miss here are whole grain breads, since the Japanese spin on bread is exceedingly light, airy, and white.

Breakfast in Kyoto

At our hotel in Kyoto, they served up the usual eggs and bacon on the buffet, but also miso soup, hot tofu, three salads, some fish salad, grilled fish (the serving the size of a credit card cut in half), some danish and croissants, and yogurt -- a mishmash of options. OK, fish for breakfast is a bit much, though the salads were fresh and delicious. I looked over to what two Japanese women were eating. A bit of egg, salad, two type of pickled vegetables, miso soup and fruit. That was it.

Made me think of Pollan’s dictum: Eat Food. Not too much. Mostly plants. That’s the diet here. It’s not something you think about. It’s just the way you eat.

- Samuel Fromartz

America-Jin Deska?

If you can't tell from the headline, I'm in Japan for a couple of weeks. I'll be posting more on this in a bit, maybe one night at 2 a.m. as the body continues to adjust to an 11-hour time difference.

Visiting relatives, we had some scrumptious greens along with several other dishes. Turned out to be broccoli rape.

Greens

 

Farm Bill Policy Chokes Out Local Foods

In Saturday's Times, a vegetable farmer I know, Jack Hedin, wrote an Op-Ed that has been getting a lot of attention. I had written about Jack in Organic Inc. and also blogged on the disastrous floods that struck his farm in Minnesota last summer. Now, trying to expand his land, he has run into a roadblock erected by US farm policy that effectively marginalizes local fruit and vegetable production outside of California and Florida. Here is Jack's piece, reprinted with permission of the author.

My Forbidden Fruits (and Vegetables)

 

By JACK HEDIN

 

Rushford, Minn. - If you’ve stood in line at a farmers’ market recently, you know that the local food movement is thriving, to the point that small farmers are having a tough time keeping up with the demand.

But consumers who would like to be able to buy local fruits and vegetables not just at farmers’ markets, but also in the produce aisle of their supermarket, will be dismayed to learn that the federal government works deliberately and forcefully to prevent the local food movement from expanding. And the barriers that the United States Department of Agriculture has put in place will be extended when the farm bill that House and Senate negotiators are working on now goes into effect.

As a small organic vegetable producer in southern Minnesota, I know this because my efforts to expand production to meet regional demand have been severely hampered by the Agriculture Department’s commodity farm program. As I’ve looked into the politics behind those restrictions, I’ve come to understand that this is precisely the outcome that the program’s backers in California and Florida have in mind: they want to snuff out the local competition before it even gets started.

Last year, knowing that my own 100 acres wouldn’t be enough to meet demand, I rented 25 acres on two nearby corn farms. I plowed under the alfalfa hay that was established there, and planted watermelons, tomatoes and vegetables for natural-food stores and a community-supported agriculture program.

All went well until early July. That’s when the two landowners discovered that there was a problem with the local office of the Farm Service Administration, the Agriculture Department branch that runs the commodity farm program, and it was going to be expensive to fix.

The commodity farm program effectively forbids farmers who usually grow corn or the other four federally subsidized commodity crops (soybeans, rice, wheat and cotton) from trying fruit and vegetables. Because my watermelons and tomatoes had been planted on “corn base” acres, the Farm Service said, my landlords were out of compliance with the commodity program.

I’ve discovered that typically, a farmer who grows the forbidden fruits and vegetables on corn acreage not only has to give up his subsidy for the year on that acreage, he is also penalized the market value of the illicit crop, and runs the risk that those acres will be permanently ineligible for any subsidies in the future. (The penalties apply only to fruits and vegetables — if the farmer decides to grow another commodity crop, or even nothing at all, there’s no problem.)

In my case, that meant I paid my landlords $8,771 — for one season alone! And this was in a year when the high price of grain meant that only one of the government’s three crop-support programs was in effect; the total bill might be much worse in the future.

In addition, the bureaucratic entanglements that these two farmers faced at the Farm Service office were substantial. The federal farm program is making it next to impossible for farmers to rent land to me to grow fresh organic vegetables.

Why? Because national fruit and vegetable growers based in California, Florida and Texas fear competition from regional producers like myself. Through their control of Congressional delegations from those states, they have been able to virtually monopolize the country’s fresh produce markets.

That’s unfortunate, because small producers will have to expand on a significant scale across the nation if local foods are to continue to enter the mainstream as the public demands. My problems are just the tip of the iceberg.

Last year, Midwestern lawmakers proposed an amendment to the farm bill that would provide some farmers, though only those who supply processors, with some relief from the penalties that I’ve faced — for example, a soybean farmer who wanted to grow tomatoes would give up his usual subsidy on those acres but suffer none of the other penalties. However, the Congressional delegations from the big produce states made the death of what is known as Farm Flex their highest farm bill priority, and so it appears to be going nowhere, except perhaps as a tiny pilot program.

Who pays the price for this senselessness? Certainly I do, as a Midwestern vegetable farmer. But anyone trying to do what I do on, say, wheat acreage in the Dakotas, or rice acreage in Arkansas would face the same penalties. Local and regional fruit and vegetable production will languish anywhere that the commodity program has influence.

Ultimately of course, it is the consumer who will pay the greatest price for this — whether it is in the form of higher prices I will have to charge to absorb the government’s fines, or in the form of less access to the kind of fresh, local produce that the country is crying out for.

Farmers need the choice of what to plant on their farms, and consumers need more farms like mine producing high-quality fresh fruits and vegetables to meet increasing demand from local markets — without the federal government actively discouraging them.

Our Daily Bread - Wheat at a Record High

Bread

Wheat prices have surged 34 percent so far this year to a record $12 a bushel, with supplies at a 60-year low. Expect more posts soon on food prices, but already artisan bakers are feeling the pinch. Here's a few snippets from one baker's discussion board:

  • "Alberta Red winter (ARW) which I was paying $12.00 (20kg bag) for a year ago will be $27.00 for tomorrow's delivery. Every delivery it is going up."
  • "I too now join the ranks of the flour pricing oppressed. My supplier just raised my price for a 50 lb bag of GM All Trump from $17.55 to $29.95. Yes, the end may be near. Maybe I can be a barista next!"
  • "My spring wheat just went from $15.90 for a 50 lb. bag to $24.50 for 50 lbs. This is really crazy. I have called every flour supplier in my area and they are telling me to prepare for much higher prices than the $24.50 I am currently paying. The forecast by two of these suppliers was $30.00 a bag by April.

Ouch! I guess we'll see the price of a good loaf going up rather soon.

Update: Bakers are marching on Washington next month to "let our government officials know that there is a crisis happening to bakers of every type and size," according to a press release from the American Bakes Association.

Image source: Baguettes by your's truly, Fromartz.

- Samuel Fromartz

What about those Organic Pesticides?

At an organic conference I attended last fall, I heard a farmer from the Central Valley of California, new to organic farming, bemoan the lack of organic-approved pesticides for production. "You just see aphids wipe out the crop," he said.

"I call that first generation organics," one industry veteran sitting next to me said. "They are just looking for replacements to the chemicals they use. They don't understand that what they really have to do is learn an entirely different method of farming."

A few "natural" pesticides are allowed under organic regulations, such as Rotenone, Pyrethrins (pdf) and Neem oil, and while they break down quickly when exposed to air or light they have various levels of toxicity. (Rotenone is the most controversial). The advocacy group, Beyond Pesticides, notes: "It is important to remember that just because a pesticide is derived from a plant does not mean that it is safe for humans and other mammals or that it cannot kill a wide variety of other life." (This was updated to note that Rotenone is no longer registered with the EPA, as a certifier pointed out in the comments section below).

A farmer or a gardener reaching for these insecticides to replace the chemicals he formerly used isn't truly following the organic method. If organic methods are truly followed -- composting, crop rotation, relying on specific cultivars and the nurturing of beneficial habitat for friendly bugs (that eat the bad guys) -- natural pesticides only become necessary as a last resort.

On this score, a horticulture professor, Jeff Gillman, has just written a book looking at the issue, and, according to the WaPo's gardening columnist Adrian Higgins, appears to have arrived at a reasoned approach: organic methods at heart are about feeding the soil and farming in such a way that reduces the need for pesticides. Higgins writes:

Gillman's fundamental argument -- to which I subscribe wholeheartedly -- is that if you are simply replacing synthetic products with organic ones, you are missing the point. The aim is to reduce the need for fertilizers and, especially, pesticides. How do you do that?

You build the soil with correct amounts of compost and mulch, choose plants that do well and place them in their optimum locations. "These are the true parts of organic gardening," says Gillman, a professor of horticultural science at the University of Minnesota.

But do organic farmers really follow these methods and avoid even those pesticides allowed in their arsenal?

The only work I've seen on this issue was in an annual farmer survey by the Organic Farming Research Foundation in 1998. It found that 52 percent of all organic farmers never used botanical insecticides and only 9 percent used them regularly. Other more benign methods such as insecticidal soap and Bt (a bacteria toxic to insects but not to humans) were cited slightly more frequently.

But what method did organic farmers most rely upon?  Crop rotation, cited by 74 percent. The reason rotation works is that it breaks up the habitat favored by a pest, never giving the pest a chance to breed in an ever-plentiful food supply.

Following Gillman's definition, it would appear that most organic farmers are, indeed, organic, though I would encourage OFRF to do a follow-up survey on organic pest and disease-reduction methods.

Image source: Biconet

- Samuel Fromartz

Desire, not Guilt, to Do (or Eat) the Right Thing

Mark Powell over at BlogFish had a very interesting post on the role of desire - rather than guilt - in getting consumers aboard the sustainable seafood cause.

We tell stories of impending crisis so they’ll stop out of fear, or wetry to make rules that stop the damage by denying people their desires. Conserve water or we’ll run out and you won’t be able to flush your toilet! Stop driving your SUV or we’ll all cook together on a warming earth! Etc., you’ve heard it before.

It’s a reasonable way to go, but it isn’t working. And perhaps even worse, it creates problems for the environmental movement. It casts us as the enemies of human desire, not a good role to be in.

Mark's essay speaks to a broader issue that food advocates confront, which involves changing habits. And the best way that can be done is by creating new desires - whether for new (sustainable) fish they haven't yet eaten, fresh local food, slow food or what have you. But I imagine the purveyors of guilt won't be happy with this message. I'm not sure I'm convinced either.

Maybe the point is, convincing people takes desire (a taste of that rich dark, fair trade, organic chocolate bar) but it works especially well when people see the flip side (of child laborers picking cocoa in the Ivory Coast).

- Samuel Fromartz

USDA Kills Grass-Based Research Program

In the Bush administration's proposed budget, a well-regarded grass-based research program at State College, PA, got the ax. A letter from the researchers states:

The research program at University Park seeks to develop profitable and sustainable animal, crop, and bioenergy producing enterprises while maintaining the quality of ground and surface waters. The loss of this research unit would end cutting edge research on nutrient management, forage and grazing land management, water quality, integrated farming systems, and bioenergy cropping systems for the northeastern U.S.

I know one of the researchers, Kathy Soder, who spent a lot of time explaining sustainable grazing practices to me while I was researching my book Organic Inc. In light of the growing demand for grass-fed meat and pasture-based dairy farming in the northeast, I find it incredible that this program is being killed.  We need more research into sustainable agriculture, not less. Click here for the researchers' letter about their fight to maintain funding.

Organic research has fared a bit better in the farm bill now on the Hill. The Senate allocated $16 million in mandatory money for organic research grants, while the House version of the bill only put up $5 million. The Organic Farming and Research Foundation is now lobbying to make sure the Organic Agriculture Research and Extension Initiative gets funded at the $16 million level and is looking for businesses and other organizations to sign its letter seeking this support. Contact OFRF.

Be aware that $16 million still represents less than 1 percent of the USDA's ag research budget -- even though organic farming represents 3 percent of food sales. The letter states:

This discrepancy in the share of research funding spent on organics is detrimental to an industry that relies intensively on management and information for its success. In fact, lack of knowledge is the biggest limiting factor for farmers and ranchers who are looking to take advantage of the growing organic market demand and profits that it brings.

- Samuel Fromartz

Coke's Thinking on Honest Tea Deal

Ted Mininni, a blogging brand consultant, adds a bit more context to the Honest Tea deal with Coke and the thinking of the beverage giant. "There isn’t any doubt that ready-to-drink teas are experiencing meteoric sales, much like energy drinks did a short time ago."

Thanks for pointing that out, Rob. His Murketing blog also offers insights on Goldman's interview with ChewsWise, and we look forward to his upcoming book, BUYING IN: The Secret Dialogue Between What We Buy and Who We Are

Honest Tea Founder Talks on Coke Deal

Though I took a critical look at Honest Tea's deal with Coke last week, company co-founder and CEO, Seth Goldman, agreed to chew it over with me in an interview.I worried the deal with Coke would throw Seth and his team off track, or worse. There's more than a few examples of companies that stagnated or died a slow death after a giant took them over. Seth countered that Coke will actually give Honest Tea a push in the market and revealed two new products he's launching this year. Here's the interview:

Read More

Organic Style Rag Rises From Ashes!

RoseOrganic Style Magazine - founded by Maria Rodale, then mothballed, then sold by Rodale Inc. - has been resurrected online by Gerald Prolman, better known as the organic rose guy.

I just got the link to it, so haven't read it cover to cover (pixel to pixel?) but it looks like it's going for the same audience as Yoga Journal, without the yoga.

It has an interview with Maria Rodale and an excerpt from Amy Stewart's book, Flower Confidential, on - you guessed it - organic roses. She visits a rose farm in Equador and explains how it gets by without chemicals. This is a cozy world, for those roses end up at Prolman's company, Organic Bouquet.

My only quibble is that it's a little tricky navigating from page to page -- maybe that's the nature of this digital beast. But it's not a biggee.

May a thousand flowers bloom.

(Photo of Prolman from Organic Style)