ChewsWise Blog

ChewsWise Blog

Wal-Mart's Green Index

Wal-Mart's tracking adoption of certain "green" products among its customer base, showing which ones are leading and which states are further ahead. The adoption rate is the percentage sales of these products in the overall category.

Among the findings:

- CFLs (compact flourescent  lightbulbs) are at a 19.7 percent adoption rate.
- Organic milk, 1.58 percent.
- Eco-friendly cleaning products, 4.77 percent. Product launched in January.
- Organic baby food, 4.12 percent
- Extended-life paper products, 67.5 percent
- Sustainable coffee (fair trade certified, USDA organic, or rainforest alliance certified), 0.35 percent. Product launched in April.

The figures on CFLs were encouraging. Remember when Al Gore implored people to swap out their light bulbs at the end of "An Inconvenient Truth?" But other figures left me scratching my head.

I wondered what "extended life paper products" actually were. As it turns out, this does not mean they have recycled paper content. All it means is the roll is four-times larger than average. Why does that qualify as a green product? Because it saves on driving trips to the grocery store to pick up toilet paper and on packaging. By this logic, any supersize offering would qualify as green.

The figures, while up, also show how modest they are for categories like organic milk.

- Samuel Fromartz

About

I started ChewsWise for a simple reason: I wanted to keep a discussion going on organic and sustainable food related to my first book, Organic Inc.: Natural Foods and How They Grew. Since then I've branched out, obviously written a lot on bread baking which in turn helped inform my most recent book In Search of a Perfect Loaf: A Home Baker's Odyssey.

My background is as a journalist, so some of these posts follow more journalistic conventions of interviewing people, or digging up information. Some posts, however, are more opinionated.

Overall, I try and be opinionated without being simplistic, smart but not condescending, and will try to look at issues from multiple angles, since food choices are never one-dimensional. Other points of view routinely get expressed in the comments section of the blog.

Conflicts of Interest

There's an old saying, "if you don't have a conflict, you don't have any interest." I eat. I grow food. I'm engaged with this subject. So yes, I have an interest.

On occasion, I also speak at industry-sponsored events. These have included speaking engagements at meetings like Eco-Farm, the premier organic farming event in California; Oregon Tilth, a similar event in Oregon; Natural Foods Expo, an industry trade show; the Co-Operative Grocers Association; and Northeast Organic Dairy Farmers Alliance. Occasionally, I have also addressed food companies and consulting groups. Why do I take these gigs? After a bit of stage fright, I've actually come to enjoy public speaking. I also learn a lot from these events, usually in the highly stimulating Q&A sessions that follow my talks. Of course, being an author, there is also the PR element of promoting oneself and one's book.

Do these "ties" show up in these posts? My writing here represents my opinions and not those of the companies or people I cover. I do not get paid to post by any company, person or organization. Although I get email pitches for stories, I only follow them up based on merit.

Advertising

The only advertising on the site currently consists of Amazon.com and Google links. I choose the books. Google chooses the ads. If you are interested in sponsorship or advertising, contact me below. Although I'd like to have a wall between editorial and advertising, that's not possible with a one-person shop. 

Contributors

Occasionally, guest writers offer posts. But these occur very rarely and usually from people I know and ask to contribute.

Contact

This blog is owned and copyrighted by Samuel Fromartz. 

If you have questions on the recipes, I welcome them, but please put them in a comment on a blog post. I cannot answer questions about bread making techniques by email.

For other inquiries, please write me at sam[at]fromartz[dot]com. 

Water Bottle Watch: Canada Scrapping BPA

Canada is expected this week to become the first country to ban a potentially toxic chemical used in packaging, known as bisphenol A (BPA), while a US government report for the first time linked the substance with cancer. BPA is found in the liners of cans, in hard plastic containers and infant formula packaging. The Toronto Globe and Mail Reports:

Major retailers across the country yesterday began clearing theirshelves of products made with a compound that Health Canada is expected to declare a potentially dangerous chemical as early as today.

Canada's imminent action contrasts with the US government, which until now seen little risk from the substance. But a report by the National Toxicology Program acknowledged for the first time that the chemical, detected in the urine of 93 percent of the population over 6 years of age, may be linked with cancer and other diseases. Advocacy groups such as EWG have been warning about the substance, but companies such as Nalgene - the water bottle maker - insist it is safe. The Globe writes:

Governments are reviewing the safety of BPA because its molecular shape is similar to estrogen, which allows it to mimic the female hormone in living things. It is also biologically active at extremely low concentrations, just like natural hormones, leading to concerns that the tiny amounts leaching from food and beverage containers could be a health threat.

Dozens of studies by independent researchers have linked low exposure to BPA in animal and test-tube experiments to illnesses, such as cancer, that are thought to have an origin in hormone imbalances, although industry-funded studies haven't been able to find the same effects.

WaPo has a piece on how to avoid exposure to BPA, noting "recycling code #7 may mean the product contains BPA." And this family health blog offers a cheat sheet on BPA-free bottles and sippy cups.

Time To Boot HFCS out of Organic

In my mind, the words organic and high fructose corn syrup (HFCS) are oxymorons. How could you have such a product? Well, among most of those I talk to in the organic world, you can't.

A recent comment by the FDA seems to seal the matter further, since the agency deemed the substance "non-natural." Why is that an important distinction in the world of organic foods? Because unnatural food ingredients cannot be organic. Indeed, so called "synthetic" food ingredients cannot be used in organic food production unless they are specifically given an exemption on a regulatory list, and then, they cannot account for more than 5 percent of the ingredients in an organic product.

So what's the status of organic HFCS? Well a Santa Cruz-based company (and OTA member) sells an organic version of HFCS, which is produced by an Austrian ingredient company. Now organic HFCS may actually be allowed under EC rules, but given the "non-natural" distinction at the FDA, at the very least, it should not be allowed under US organic rules without an exemption. And I'd love to see the response to that application!

Do Higher Prices Mean Better Food Choices?

Well, now that  I'm back in the saddle and already forgetting what little Japanese I learned, I'm catching up with the news. (And by the way, I'll be posting more on the Japan trip soon...)

Right now, in the food world, the big issue is food prices -- and my sense is it's gonna be for a long time. I noted previously that bread bakers organized a march in DC, and now we have independent truckers protesting higher diesel prices. But these are feint social  stirrings compared to what might happen with continued fuel and food inflation.

And this is not necessarily the impetus that will drive people to make better food choices, as Kim Severenson's recent article in the Times suggested.

I always thought the assertion that people "should pay more for food" was a non-starter with consumers. Although I agree with the underlying argument - that cheap food production externalizes costs in pollution, pesticide use, even obesity - it is not an easy one for people to grasp. What they hear is that they should pay more for food. People don't want to pay more for food, especially when they are having trouble paying the mortgage. But they will, in some cases, pay more for products they perceive as higher value.

Example: consider the $40-plus billion spent on dieting products (twice as large as the organic food industry). People are spending that money because they perceive they are getting value - in this case, products that will make them thin. What is the value people get by making sustainable food choices? Until now the most compelling argument, surveys show, is that they are making a "healthier" choice. That has resonated most with the public and been the major factor behind the growth of this industry.

Unlike my friend Michael Pollan in the Times article, I have doubts about whether the current rise in commodity food prices will cause a shift to sustainable alternatives. The argument presupposes that price is the main factor keeping people away from better food choices. I think the bigger factor is education and availability. You will not buy the product if you don't perceive it as better. Instead, you'll stick with your current brand choice, even if the price goes up. Maybe you'll just buy less of it.

Perhaps I sound a little cynical, but this movement will not expand if it's predicated on the idea that you should pay more for food. You should buy better food, even if, in some cases, it's more expensive. Why? it's a better value (and that value can be defined in many ways). This post on the Jew and the Carrot blog had a similar perspective.

And not to throw more cold water on the argument, but it should be noted that rising commodity prices undermine one of the main arguments for producers going organic or pursuing more sustainable solutions. (I wrote about that in my column here). Already, a handful of organic dairies are switching back to conventional production because the economics are now better. And fewer farmers are converting to organic -- meaning more organics will come from overseas.

Japanese Women Don't Get Fat

A couple of years ago, Mireille Guiliano, in French Women Don’t Get Fat, explained just how French women manage to enjoy food without gaining weight. Needless to say, it was a runaway bestseller.  Well, French women are not alone. Just take a walk through Tokyo.

I have not seen one obese person in Japan. I have seen very few overweight people. And the Japanese are not jogging down the streets, or pumping iron. They also do not eschew sweets, carbs, ice cream, fried foods, cheese, alcohol or meat. There are also copious amounts of snack foods, most of them sweet and salty, and outrageous versions of western desserts, often piled with gobs of cream-like substances.

But these foods are eaten sparingly. When we sit down to a meal, there are a minimum of two veggie dishes, usually greens. Often these dishes are accompanied by two or three types of pickles - again vegetables. Often soup. Then, of course, rice, served up with nearly every meal. And a bit of protein, though not necessarily meat. More likely grilled fish, or a bit of fresh tofu, served up in bowls, with a bit of ginger, scallions and shoyu. The meat or fish portions are also quite small -  a serving the size of your palm would be on the large side. And that’s pretty much it.

Here's a picture of a quick lunch I got at a department store, as an example, with miso soup, barley rice, sweet fried chicken, a tofu veggie burger with sauce, salad and pickles.

Lunch
So, am I, at nearly 6 feet, not going hungry? No. I definitely eat more than my Japanese cousins but I’m not going hungry. All I really do miss here are whole grain breads, since the Japanese spin on bread is exceedingly light, airy, and white.

Breakfast in Kyoto

At our hotel in Kyoto, they served up the usual eggs and bacon on the buffet, but also miso soup, hot tofu, three salads, some fish salad, grilled fish (the serving the size of a credit card cut in half), some danish and croissants, and yogurt -- a mishmash of options. OK, fish for breakfast is a bit much, though the salads were fresh and delicious. I looked over to what two Japanese women were eating. A bit of egg, salad, two type of pickled vegetables, miso soup and fruit. That was it.

Made me think of Pollan’s dictum: Eat Food. Not too much. Mostly plants. That’s the diet here. It’s not something you think about. It’s just the way you eat.

- Samuel Fromartz

America-Jin Deska?

If you can't tell from the headline, I'm in Japan for a couple of weeks. I'll be posting more on this in a bit, maybe one night at 2 a.m. as the body continues to adjust to an 11-hour time difference.

Visiting relatives, we had some scrumptious greens along with several other dishes. Turned out to be broccoli rape.

Greens

 

Farm Bill Policy Chokes Out Local Foods

In Saturday's Times, a vegetable farmer I know, Jack Hedin, wrote an Op-Ed that has been getting a lot of attention. I had written about Jack in Organic Inc. and also blogged on the disastrous floods that struck his farm in Minnesota last summer. Now, trying to expand his land, he has run into a roadblock erected by US farm policy that effectively marginalizes local fruit and vegetable production outside of California and Florida. Here is Jack's piece, reprinted with permission of the author.

My Forbidden Fruits (and Vegetables)

 

By JACK HEDIN

 

Rushford, Minn. - If you’ve stood in line at a farmers’ market recently, you know that the local food movement is thriving, to the point that small farmers are having a tough time keeping up with the demand.

But consumers who would like to be able to buy local fruits and vegetables not just at farmers’ markets, but also in the produce aisle of their supermarket, will be dismayed to learn that the federal government works deliberately and forcefully to prevent the local food movement from expanding. And the barriers that the United States Department of Agriculture has put in place will be extended when the farm bill that House and Senate negotiators are working on now goes into effect.

As a small organic vegetable producer in southern Minnesota, I know this because my efforts to expand production to meet regional demand have been severely hampered by the Agriculture Department’s commodity farm program. As I’ve looked into the politics behind those restrictions, I’ve come to understand that this is precisely the outcome that the program’s backers in California and Florida have in mind: they want to snuff out the local competition before it even gets started.

Last year, knowing that my own 100 acres wouldn’t be enough to meet demand, I rented 25 acres on two nearby corn farms. I plowed under the alfalfa hay that was established there, and planted watermelons, tomatoes and vegetables for natural-food stores and a community-supported agriculture program.

All went well until early July. That’s when the two landowners discovered that there was a problem with the local office of the Farm Service Administration, the Agriculture Department branch that runs the commodity farm program, and it was going to be expensive to fix.

The commodity farm program effectively forbids farmers who usually grow corn or the other four federally subsidized commodity crops (soybeans, rice, wheat and cotton) from trying fruit and vegetables. Because my watermelons and tomatoes had been planted on “corn base” acres, the Farm Service said, my landlords were out of compliance with the commodity program.

I’ve discovered that typically, a farmer who grows the forbidden fruits and vegetables on corn acreage not only has to give up his subsidy for the year on that acreage, he is also penalized the market value of the illicit crop, and runs the risk that those acres will be permanently ineligible for any subsidies in the future. (The penalties apply only to fruits and vegetables — if the farmer decides to grow another commodity crop, or even nothing at all, there’s no problem.)

In my case, that meant I paid my landlords $8,771 — for one season alone! And this was in a year when the high price of grain meant that only one of the government’s three crop-support programs was in effect; the total bill might be much worse in the future.

In addition, the bureaucratic entanglements that these two farmers faced at the Farm Service office were substantial. The federal farm program is making it next to impossible for farmers to rent land to me to grow fresh organic vegetables.

Why? Because national fruit and vegetable growers based in California, Florida and Texas fear competition from regional producers like myself. Through their control of Congressional delegations from those states, they have been able to virtually monopolize the country’s fresh produce markets.

That’s unfortunate, because small producers will have to expand on a significant scale across the nation if local foods are to continue to enter the mainstream as the public demands. My problems are just the tip of the iceberg.

Last year, Midwestern lawmakers proposed an amendment to the farm bill that would provide some farmers, though only those who supply processors, with some relief from the penalties that I’ve faced — for example, a soybean farmer who wanted to grow tomatoes would give up his usual subsidy on those acres but suffer none of the other penalties. However, the Congressional delegations from the big produce states made the death of what is known as Farm Flex their highest farm bill priority, and so it appears to be going nowhere, except perhaps as a tiny pilot program.

Who pays the price for this senselessness? Certainly I do, as a Midwestern vegetable farmer. But anyone trying to do what I do on, say, wheat acreage in the Dakotas, or rice acreage in Arkansas would face the same penalties. Local and regional fruit and vegetable production will languish anywhere that the commodity program has influence.

Ultimately of course, it is the consumer who will pay the greatest price for this — whether it is in the form of higher prices I will have to charge to absorb the government’s fines, or in the form of less access to the kind of fresh, local produce that the country is crying out for.

Farmers need the choice of what to plant on their farms, and consumers need more farms like mine producing high-quality fresh fruits and vegetables to meet increasing demand from local markets — without the federal government actively discouraging them.

Our Daily Bread - Wheat at a Record High

Bread

Wheat prices have surged 34 percent so far this year to a record $12 a bushel, with supplies at a 60-year low. Expect more posts soon on food prices, but already artisan bakers are feeling the pinch. Here's a few snippets from one baker's discussion board:

  • "Alberta Red winter (ARW) which I was paying $12.00 (20kg bag) for a year ago will be $27.00 for tomorrow's delivery. Every delivery it is going up."
  • "I too now join the ranks of the flour pricing oppressed. My supplier just raised my price for a 50 lb bag of GM All Trump from $17.55 to $29.95. Yes, the end may be near. Maybe I can be a barista next!"
  • "My spring wheat just went from $15.90 for a 50 lb. bag to $24.50 for 50 lbs. This is really crazy. I have called every flour supplier in my area and they are telling me to prepare for much higher prices than the $24.50 I am currently paying. The forecast by two of these suppliers was $30.00 a bag by April.

Ouch! I guess we'll see the price of a good loaf going up rather soon.

Update: Bakers are marching on Washington next month to "let our government officials know that there is a crisis happening to bakers of every type and size," according to a press release from the American Bakes Association.

Image source: Baguettes by your's truly, Fromartz.

- Samuel Fromartz

What about those Organic Pesticides?

At an organic conference I attended last fall, I heard a farmer from the Central Valley of California, new to organic farming, bemoan the lack of organic-approved pesticides for production. "You just see aphids wipe out the crop," he said.

"I call that first generation organics," one industry veteran sitting next to me said. "They are just looking for replacements to the chemicals they use. They don't understand that what they really have to do is learn an entirely different method of farming."

A few "natural" pesticides are allowed under organic regulations, such as Rotenone, Pyrethrins (pdf) and Neem oil, and while they break down quickly when exposed to air or light they have various levels of toxicity. (Rotenone is the most controversial). The advocacy group, Beyond Pesticides, notes: "It is important to remember that just because a pesticide is derived from a plant does not mean that it is safe for humans and other mammals or that it cannot kill a wide variety of other life." (This was updated to note that Rotenone is no longer registered with the EPA, as a certifier pointed out in the comments section below).

A farmer or a gardener reaching for these insecticides to replace the chemicals he formerly used isn't truly following the organic method. If organic methods are truly followed -- composting, crop rotation, relying on specific cultivars and the nurturing of beneficial habitat for friendly bugs (that eat the bad guys) -- natural pesticides only become necessary as a last resort.

On this score, a horticulture professor, Jeff Gillman, has just written a book looking at the issue, and, according to the WaPo's gardening columnist Adrian Higgins, appears to have arrived at a reasoned approach: organic methods at heart are about feeding the soil and farming in such a way that reduces the need for pesticides. Higgins writes:

Gillman's fundamental argument -- to which I subscribe wholeheartedly -- is that if you are simply replacing synthetic products with organic ones, you are missing the point. The aim is to reduce the need for fertilizers and, especially, pesticides. How do you do that?

You build the soil with correct amounts of compost and mulch, choose plants that do well and place them in their optimum locations. "These are the true parts of organic gardening," says Gillman, a professor of horticultural science at the University of Minnesota.

But do organic farmers really follow these methods and avoid even those pesticides allowed in their arsenal?

The only work I've seen on this issue was in an annual farmer survey by the Organic Farming Research Foundation in 1998. It found that 52 percent of all organic farmers never used botanical insecticides and only 9 percent used them regularly. Other more benign methods such as insecticidal soap and Bt (a bacteria toxic to insects but not to humans) were cited slightly more frequently.

But what method did organic farmers most rely upon?  Crop rotation, cited by 74 percent. The reason rotation works is that it breaks up the habitat favored by a pest, never giving the pest a chance to breed in an ever-plentiful food supply.

Following Gillman's definition, it would appear that most organic farmers are, indeed, organic, though I would encourage OFRF to do a follow-up survey on organic pest and disease-reduction methods.

Image source: Biconet

- Samuel Fromartz