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February 27, 2008

Our Daily Bread - Wheat at a Record High

Bread

Wheat prices have surged 34 percent so far this year to a record $12 a bushel, with supplies at a 60-year low. Expect more posts soon on food prices, but already artisan bakers are feeling the pinch. Here's a few snippets from one baker's discussion board:

  • "Alberta Red winter (ARW) which I was paying $12.00 (20kg bag) for a year ago will be $27.00 for tomorrow's delivery. Every delivery it is going up."
  • "I too now join the ranks of the flour pricing oppressed. My supplier just raised my price for a 50 lb bag of GM All Trump from $17.55 to $29.95. Yes, the end may be near. Maybe I can be a barista next!"
  • "My spring wheat just went from $15.90 for a 50 lb. bag to $24.50 for 50 lbs. This is really crazy. I have called every flour supplier in my area and they are telling me to prepare for much higher prices than the $24.50 I am currently paying. The forecast by two of these suppliers was $30.00 a bag by April.

Ouch! I guess we'll see the price of a good loaf going up rather soon.

Update: Bakers are marching on Washington next month to "let our government officials know that there is a crisis happening to bakers of every type and size," according to a press release from the American Bakes Association.

Image source: Baguettes by your's truly, Fromartz.

- Samuel Fromartz

February 21, 2008

What about those Organic Pesticides?

At an organic conference I attended last fall, I heard a farmer from the Central Valley of California, new to organic farming, bemoan the lack of organic-approved pesticides for production. "You just see aphids wipe out the crop," he said.

"I call that first generation organics," one industry veteran sitting next to me said. "They are just looking for replacements to the chemicals they use. They don't understand that what they really have to do is learn an entirely different method of farming."

A few "natural" pesticides are allowed under organic regulations, such as Rotenone, Pyrethrins (pdf) and Neem oil, and while they break down quickly when exposed to air or light they have various levels of toxicity. (Rotenone is the most controversial). The advocacy group, Beyond Pesticides, notes: "It is important to remember that just because a pesticide is derived from a plant does not mean that it is safe for humans and other mammals or that it cannot kill a wide variety of other life." (This was updated to note that Rotenone is no longer registered with the EPA, as a certifier pointed out in the comments section below).

A farmer or a gardener reaching for these insecticides to replace the chemicals he formerly used isn't truly following the organic method. If organic methods are truly followed -- composting, crop rotation, relying on specific cultivars and the nurturing of beneficial habitat for friendly bugs (that eat the bad guys) -- natural pesticides only become necessary as a last resort.

On this score, a horticulture professor, Jeff Gillman, has just written a book looking at the issue, and, according to the WaPo's gardening columnist Adrian Higgins, appears to have arrived at a reasoned approach: organic methods at heart are about feeding the soil and farming in such a way that reduces the need for pesticides. Higgins writes:

Gillman's fundamental argument -- to which I subscribe wholeheartedly -- is that if you are simply replacing synthetic products with organic ones, you are missing the point. The aim is to reduce the need for fertilizers and, especially, pesticides. How do you do that?

You build the soil with correct amounts of compost and mulch, choose plants that do well and place them in their optimum locations. "These are the true parts of organic gardening," says Gillman, a professor of horticultural science at the University of Minnesota.

But do organic farmers really follow these methods and avoid even those pesticides allowed in their arsenal?

The only work I've seen on this issue was in an annual farmer survey by the Organic Farming Research Foundation in 1998. It found that 52 percent of all organic farmers never used botanical insecticides and only 9 percent used them regularly. Other more benign methods such as insecticidal soap and Bt (a bacteria toxic to insects but not to humans) were cited slightly more frequently.

But what method did organic farmers most rely upon?  Crop rotation, cited by 74 percent. The reason rotation works is that it breaks up the habitat favored by a pest, never giving the pest a chance to breed in an ever-plentiful food supply.

Following Gillman's definition, it would appear that most organic farmers are, indeed, organic, though I would encourage OFRF to do a follow-up survey on organic pest and disease-reduction methods.

Image source: Biconet

- Samuel Fromartz

February 20, 2008

Desire, not Guilt, to Do (or Eat) the Right Thing

Mark Powell over at BlogFish had a very interesting post on the role of desire - rather than guilt - in getting consumers aboard the sustainable seafood cause.

We tell stories of impending crisis so they’ll stop out of fear, or we try to make rules that stop the damage by denying people their desires. Conserve water or we’ll run out and you won’t be able to flush your toilet! Stop driving your SUV or we’ll all cook together on a warming earth! Etc., you’ve heard it before.

It’s a reasonable way to go, but it isn’t working. And perhaps even worse, it creates problems for the environmental movement. It casts us as the enemies of human desire, not a good role to be in.

Mark's essay speaks to a broader issue that food advocates confront, which involves changing habits. And the best way that can be done is by creating new desires - whether for new (sustainable) fish they haven't yet eaten, fresh local food, slow food or what have you. But I imagine the purveyors of guilt won't be happy with this message. I'm not sure I'm convinced either.

Maybe the point is, convincing people takes desire (a taste of that rich dark, fair trade, organic chocolate bar) but it works especially well when people see the flip side (of child laborers picking cocoa in the Ivory Coast).

- Samuel Fromartz

February 13, 2008

USDA Kills Grass-Based Research Program

In the Bush administration's proposed budget, a well-regarded grass-based research program at State College, PA, got the ax. A letter from the researchers states:

The research program at University Park seeks to develop profitable and sustainable animal, crop, and bioenergy producing enterprises while maintaining the quality of ground and surface waters. The loss of this research unit would end cutting edge research on nutrient management, forage and grazing land management, water quality, integrated farming systems, and bioenergy cropping systems for the northeastern U.S.

I know one of the researchers, Kathy Soder, who spent a lot of time explaining sustainable grazing practices to me while I was researching my book Organic Inc. In light of the growing demand for grass-fed meat and pasture-based dairy farming in the northeast, I find it incredible that this program is being killed.  We need more research into sustainable agriculture, not less. Click here for the researchers' letter about their fight to maintain funding.

Organic research has fared a bit better in the farm bill now on the Hill. The Senate allocated $16 million in mandatory money for organic research grants, while the House version of the bill only put up $5 million. The Organic Farming and Research Foundation is now lobbying to make sure the Organic Agriculture Research and Extension Initiative gets funded at the $16 million level and is looking for businesses and other organizations to sign its letter seeking this support. Contact OFRF.

Be aware that $16 million still represents less than 1 percent of the USDA's ag research budget -- even though organic farming represents 3 percent of food sales. The letter states:

This discrepancy in the share of research funding spent on organics is detrimental to an industry that relies intensively on management and information for its success. In fact, lack of knowledge is the biggest limiting factor for farmers and ranchers who are looking to take advantage of the growing organic market demand and profits that it brings.

- Samuel Fromartz

February 12, 2008

Coke's Thinking on Honest Tea Deal

Ted Mininni, a blogging brand consultant, adds a bit more context to the Honest Tea deal with Coke and the thinking of the beverage giant. "There isn’t any doubt that ready-to-drink teas are experiencing meteoric sales, much like energy drinks did a short time ago."

Thanks for pointing that out, Rob. His Murketing blog also offers insights on Goldman's interview with ChewsWise, and we look forward to his upcoming book, BUYING IN: The Secret Dialogue Between What We Buy and Who We Are


February 11, 2008

Boulder Weekly Tackles Organic Milk Story

The Boulder Weekly had one of the best explanations of the controversy over Aurora Organic Dairy and the battle for organic milk that I've seen. But you'll get more context if you read Organic Inc.

Honest Tea Founder Talks on Coke Deal

By Samuel Fromartz

Though I took a critical look at Honest Tea's deal with Coke last week, company co-founder and CEO, Seth Goldman, agreed to chew it over with me in an interview.

Seth I've admired Honest Tea for awhile and profiled the company here. It sources from organic and fair trade tea estates, has  looked hard at packaging and shipping, and has been open and transparent in its practices - as this interview attests. These are all key practices in sustainability.

Their "less-sweet" drinks offer a tasty alternative to sugar-laden calorie-busting sodas - yes, just the kind Coke sells. The formula drove Honest Tea sales up 70 percent to $23 million last year.

But I worried Coke's deal to buy a 40 percent stake would throw Seth and his team off track, or worse. There's more than a few examples of companies that stagnated or died a slow death after a giant took them over.

Seth countered that Coke will actually give him a major push in the market -- starting with two new products he's launching this year. Here's the edited interview:

(Photo: Seth Goldman via Honest Tea)

Continue reading "Honest Tea Founder Talks on Coke Deal" »

February 06, 2008

Organic Style Rag Rises From Ashes!

Rose Organic Style Magazine - founded by Maria Rodale, then mothballed, then sold by Rodale Inc. - has been resurrected online by Gerald Prolman, better known as the organic rose guy.

I just got the link to it, so haven't read it cover to cover (pixel to pixel?) but it looks like it's going for the same audience as Yoga Journal, without the yoga.

It has an interview with Maria Rodale and an excerpt from Amy Stewart's book, Flower Confidential, on - you guessed it - organic roses. She visits a rose farm in Equador and explains how it gets by without chemicals. This is a cozy world, for those roses end up at Prolman's company, Organic Bouquet.

My only quibble is that it's a little tricky navigating from page to page -- maybe that's the nature of this digital beast. But it's not a biggee.

May a thousand flowers bloom.

(Photo of Prolman from Organic Style)

Another View of the Honest Tea Deal

For another view of Honest Tea and its deal with Coke - and details about Coke's current sustainability initiatives - check Marc Gunther's blog. Maybe Seth can ride the giant to where he wants to go?

February 05, 2008

Seth, Why'd You Sell Honest Tea to Freakin' Coke?


Honest Tea announced today that it sold a 40-percent stake to Coca-Cola Co. I've written in the past about this great company, which for 10 years has been plugging away making a tasty, all organic, less sweet bottled tea product and growing like crazy. But when the email announcing the deal landed in my in-box, I had to do a double-take.

A double-take, even though I've seen nearly every major success story in the organic world gobbled up by a mainstream player. Even though, this deal makes so much sense I want to slap myself silly. Even though, Honest Tea was immediately de-cokifying itself on the founder's blog:

While Coke is now our largest shareholder, the agreement was negotiated to ensure that Honest Tea will not be managed or controlled by Coke.  We will continue to operate as an independent business with the same leadership and mission. (my emphasis).

Continue reading "Seth, Why'd You Sell Honest Tea to Freakin' Coke?" »

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