For another view of Honest Tea and its deal with Coke - and details about Coke's current sustainability initiatives - check Marc Gunther's blog. Maybe Seth can ride the giant to where he wants to go?
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Carl Safina: Song for the Blue Ocean: Encounters Along the World's Coasts and Beneath the Seas
Joan Dye Gussow: This Organic Life: Confessions of a Suburban Homesteader
Charles Clover: The End of the Line: How Overfishing Is Changing the World and What We Eat
Daniel Charles: Lords of the Harvest: Biotech, Big Money, and the Future of Food
Michael Pollan: Omnivore's Dilemma: A Natural History of Four Meals
Sorry Sam,
I still say it's all about the money . . . 110 Million Dollars!!!!! . . . if Honest Tea was that buried in the red, shame on them. Having no idea what Seth's company debt was, let me assume, 2 million (That's a reasonable corporate figure isn't it?) that leaves 108 million dollars for pocket change. That's a lot of tea bags!!!!
It's the same old story . . . Cascadian Farms, Walnut Acres, Seeds of Change, ETC., the yuppies are getting rich by selling out!!
Posted by: Farmer Troy | February 07, 2008 at 08:20 AM